How effective are Promotional Products in brand and business building?
- 71% of business travelers surveyed reported receiving a promotional product in a 12-month period.
- 33.7% of this group had the item on their person.
- 56% of people kept their promotional product for more than one year.
- 76.4% said they kept their promotional product because it was useful.
- 76.1% of the respondents could recall the advertisers name on the product.